Presentations to other groups often justify significant preparation because you are usually aiming to change the audience's perceptions or behavior. One of the most important management skills to develop is the ability to quickly plan and structure a presentation so that you can give a strong performance even when you have minimal time in which to prepare it.
This free eBook describes a simple four-step process that you can use to create a presentation plan, whether you are making a formal presentation to senior management or a routine presentation to your own team.
In this eBook, you will learn: the importance of creating an aim statement to help you focus on what to include in your presentation, the key facts you need to find out about your audience before you begin, how to define your key message statement and why this is such an important step, how to produce an outline scope as efficiently as possible, and how to quickly draft your content so that you can go forward into the preparation phase.
This eBook follows on from 'Planning a Presentation,' which explained how to create an outline plan based on your aim, audience, key message statement, and the key points that support this message. It explains how to decide exactly what you are going to say and how to structure the key points. The competencies you display during presentations can help your career prospects, particularly if you can show that you are a persuasive speaker.
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It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people. You need to be clear about your audience and your message. Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience.
These two pieces of information drive your style, structure, content, and use of visual aids. You must never overrun your allocated time. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up. Generally speaking, your audience starts on your side.
As a rule, your audience is there more or less voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose. One of the worst feelings as a presenter is that you have lost your audience.
When you present, you are in charge of the room. The audience has effectively handed you control and is sitting back waiting for you to do something. You are, after all, the expert. Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.
If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations. Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows. The most important tip of all, however, is to remember that it's all about your audience.
You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you. The guide starts by explaining What is a Presentation? We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.
Effective presentations usually require careful thought and preparation—although this preparation need not take very long. Preparation is the most important part of making a successful presentation. Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience. Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery.
To do so, you need to organise your presentation material. You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow. By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it.
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