They took over ownership of Norton Pines from Sue Pemberton, who owned the club for 14 years, last month, citing the poor economy as the reason the club was available to be purchased. Sean Sobczak said the new owners are excited about working more closely with the West Michigan community, where they all grew up.
He said the RV business does 90 percent of its business over the Internet, while percent of the Norton Pines business is local. In the RV business, the Sobczaks have taken on challengers all over the state.
In the local athletic club business, they face a different type of challenge. A taxpayer-funded club, Spring Lake Community Fitness and Aquatic Center, opened recently in the area, providing some competition for Norton Pines, a private club. Sean Sobczak said the owners are confident Norton Pines will fare well because of the variety of programs it offers and the hours open for use by members.
The new owners visited other clubs over the eight months they were researching the opportunity to buy Norton Pines, and Sean Sobczak said he believes no other club rivals it. The club underwent extensive renovations following a major fire there in November Norton Pines has nearly 6, members.
In the first month the new owners took over, new memberships were added. The focus now is to make Norton Pines a viable club in the tough economy, with the owners banking on a belief people still are interested in taking care of their health. They also are putting money into the club. Pemberton is staying on for the next couple of months as a consultant. She took over as owner in after serving as general manager since Safety measures against COVID are in effect, such as social distancing and mask requirements, he added.
Costs are not yet entirely worked out for youth programming, he said, but the goal is to have a scholarship program for people who might not normally be able to access this kind of programming. Read more on MLive:. Jill Biden focuses on veterans issues, food insecurity in West Michigan campaign swing.
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